Holiday Greetings From Brightside Chiropractic To Pam Bidwell, And Only Pam Bidwell

Hello, Pamela! You may want to sit down.

There we were, a few weeks ago at the Brightside Chiropractic Annual Holiday Marketing Brainstorm. The mood was grim. We were ready to trudge through the same old holiday drill: send calendars and postcards to the printers, copy and paste last year’s email blast, buy peppermints for the sign-in desk, call it done.

Then all hell broke loose.

From the farthest corner of the table, Morgan — our new intern and quite the firecracker — says, “What if we just blew the whole budget on one person?”

A tense silence.

Then cheers.

It was like Morgan had thrown a match into a barrel of holiday gasoline. Talk about disrupting the workplace! Our yuletide spirit was rekindled: we flipped through our client roster and — like a star over a certain Bethlehem manger — your name called to us, hov’ring there in the middle of page 38. That night, we got to work.

Pam, prepare to experience the seasonal greeting power of a fully mobilized chiropractic office.

This card is only the beginning. In the days to come, you’ll receive a series of correspondences, each overflowing with increasingly intense tidings…